Welcome to a special Infinite Creative Podcast! Today we delve into the captivating world of brand design and innovation with industry veteran Jim Pietruszynski, CEO of Soulsight a world-renowned packaging and brand design agency. Join us as Jim shares his extraordinary 30-year journey from graphic designer to CEO, emphasizing the profound emotional impacts of brand identity beyond just logos. Discover how Soulsight, under Jim’s leadership, redefines branding as an immersive experience that resonates deeply with audiences. Explore the transformative power of forging authentic connections with clients, fostering empathy-driven collaborations that go beyond traditional agency-client dynamics. Jim unveils the power of transparency not only in the brands we design, but in the teams we build. Checkout Soulsight’s amazing work: https://soulsight.com/ – Like and Subscribe to our channel! Want to see us cover something or guest on this podcast? infinitecreativepodcast@gmail.com Also available on Spotify and Apple Podcasts!